The codebook for the bigger research had been based considerably regarding the factors produced by Kunkel

Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports shows and occasions, and paid development, in addition to all types of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed separately because of their unique faculties and tend to be maybe not reported right here. The analyses delivered in this paper, but, do through the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, implies that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 season included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being notably bigger than the initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping ended up being needed whenever, for instance, brand new programs joined the autumn lineup following the beginning of the year to substitute for cancelled programs or whenever time and time slot for a string ended up being changed.


The codebook for the bigger research ended up being based significantly in the factors manufactured by Kunkel and peers (1999, 2001, 2003) within their content best sexy cams analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact exact same intercourse behavior that is intimate sexual talk associated with nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene given that unit that is primary of, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes vary significantly in total and, hence, try not to offer a consistent device of measure in making evaluations across programs, we utilized a coding that is standard centered on time. Coding news development in designated time intervals has been utilized often by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse had been understood to be any depiction of sex, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual messages linked to relationship and relationships, that have been maybe maybe perhaps not coded. For instance, a statement such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing a minumum of one style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 has also been assessed when it comes to existence of exact same intercourse behavior that is sexual. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period happened between two different people of this sex that is same.

Discuss nonheterosexual issues that are sexual

Each 2 minute period that was indeed coded as containing a minumum of one example of talk from the intimate talk groups found in the key coding task ( ag e.g., commentary about own/others’ intimate actions or passions, explore sexual activity which have currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk linked to nonheterosexuals. With this product, programmers once once again used a yes/no response format to point whether any of the talk that is sexual the intimate passions or concerns of nonheterosexual people. Most frequently, such remarks linked to gays and lesbians, although periodically they certainly were connected with bisexuals.